Online Marketing & Your Medical Practice
For healthcare providers including medical practices, online marketing is a critical area that often gets overlooked, either on purpose or out of ignorance or fear of the unknown. On the most basic level, online marketing is anything and everything that you do online to increase your presence on the internet to make your practice or company more visible to current and prospective clients. That can be a website, social media participation, blog posts, advertising and so much more. The end goal of online marketing should be to increase the footprint and reach that your business has on the internet, and to do it in a positive way. Clearly a key goal is to attract new clients to your practice or company and to build your online presence. Let’s take a look at a few things we always suggest for online marketing & your medical practice.
The most obvious way to market your practice online is to have a website. Without a basic website, if a potential client searches for you or your services, you cannot be found. It’s like having an office, but not putting a sign on the door- you exist, but no one will know. Simply having a website isn’t enough. You have to make sure it’s easy for your visitors to find, by having it properly optimized with your most relevant keywords. You also need to ensure that the design makes sense and is easy for visitors to navigate to the information they need most. Keeping a constant trickle of keyword rich content will help search engines find your site on a regular basis. It is also important in today’s world of mobile computing and smartphones / tablets that your site be optimized for these platforms in addition to computers.
Social media has become one of the most important channels in marketing over the last decade. While you may think that a Facebook or Twitter page is not important for a medical practice or company, it can be a very helpful way to spread the word about your practice and services. Encouraging regular interaction with your followers will show potential and current patients that you are responsive to their needs both in and out of the office. You can also use social media as a way to easily spread important information to your patients, such as relevant news and articles that relate to your practice and specialty.
While many people consider advertising and marketing the same thing, advertising is just a small, but vital part of marketing your medical practice in today’s online world. Pay per click (PPC) advertising and placing ads on websites and blogs are one of the most effective ways to inform people on the internet that your practice exists, and what you do. Unlike social media posts, this is not free. However it is usually worth the cost, in the end, if done right.
The most effective online marketing plans will most likely include some combination of email marketing, blog posting, social median information dissemination and website / search engine optimization. Be careful not to send useless information or email too often, lest your messages may lose their value and not be read. Also, be sure that your content shows value and is not just an advertisement about your practice / business.
If you find the prospect of online marketing too intimidating, let Healthcents, Inc. handle it for you. Our experts will analyze your current marketing efforts, and develop and execute a custom marketing plan. Call us today at 1-800-497-4970 or email firstname.lastname@example.org for more information.